Dubai created the shopping fest to help its own economy so people would put their saved money back into circulation , and the tourism factor came along with that. The DSF is mostly targeted at regional visitors & residents. During DSF there are educational, cultural, and entertainment activities and fairs, so it is not necessarily shopping , many people just go to have fun or take their kids to the fair (like Global Village) or to see a children play(theater) etc.
Bren,
I was surprised myself looking at some of the ads , there are actually bargins believe it or not , unlike previous years (thanks to the credit crunch!), I'd never seen a name brand digital video camcorder go for 750 AED (let alone below 1K) until this year . But the prices of food items have gone up so its a mixed blessing I guess.
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