Buyers can exercise high bargaining power over their suppliers?

1.Buyers can exercise high bargaining power over their suppliers
under which one of the following conditions?
a. There are few buyers in the market
b. When there are many good substitutes
c. They have few suppliers to choose from
d. There is a high concentration of suppliers

2. The process of monitoring performance, comparing it with
goals, and correcting any significant deviations is known as:
a. Planning
b. Controlling
c. Organizing
d. Leading

3. Which category of ratios measures a firm’s ability to meet
maturing short-term obligations?
a. Profitability
b. Leverage
c. Liquidity
d. Activity

4. Which of the following directs at developing new products
before competitors do at improving product quality or at
improving manufacturing processes to reduce costs?
a. Marketing
b. Opportunity analysis
c. Management
d. Research and development

5. A planning horizon of two to five years applies to which of the
following?
a. Top management
b. Middle management
c. Lower management
d. All levels of management

6. Assessment of competitive rivalry DOES NOT include an
understanding of which of the following?
a. Mergers and acquisitions in industry
b. The management structure of an organization
c. Market growth rates
d. Exit barriers and operational efficiency of competitor 7. Which of the following marketing entity is NOT an
intermediary?
a. Brokers
b. Agents
c. Producers
d. Vendors

8. Investment decisions are also known as:
a. Capital structure
b. Business finance
c. Dividend policy
d. Capital budgeting

9. Which one of the following area can be the weakness of a firm?
a. Ineffective Marketing
b. Changing lifestyle
c. High oil prices
d. Increasing pollution

10. What is the systematic gathering, recording, and analyzing of
data about problems relating to the marketing of goods and
services?
a. Management
b. Marketing Research
c. Planning
d. Market segmentation

11. Which of the following are repetitive and symbolic
activities/events used to strengthen culture in organizations?
a. Folktales
b. Rites
c. Rituals
d. Values

12. Departmentalization can be done on the basis of many factors
EXCEPT:
a. Functions
b. Strategic business units
c. Divisions
d. Number of employees

13. The general condition for competition that influences business
firms which provide similar products and services is known as:
a. Industry environment
b. Remote environment
c. International environment
d. External environment 14. In Competitive Profile Matrix, the rating “4” indicates what?
a. Major weakness
b. Major strength
c. Minor strength
d. Minor weakness

15. Which of the following ties all business functions together and
provides the basis for all managerial decisions?
a. Marketing
b. Technology
c. Information
d. Workforce

16. Which of the following refers to determining the best capital
structure for the company?
a. Restructuring decisions
b. Strategic decision
c. Investment decision
d. Financing decisions

17. All of the following are the outputs of a system EXCEPT:
a. Data
b. Tables
c. Charts
d. Graphs

18. Lack of access to key distribution channels indicates which of
the following?
a. Strength
b. Weakness
c. Opportunity
d. Threat

19. Which of the following marketing functions includes test
marketing?
a. Selling products/services
b. Customer analysis
c. Product/service planning
d. Distributing

20. The total weighted score of IFE matrix below “2.5” characterizes
an organization as:
a. Organization is externally weak
b. Organization is internally strong
c. Organization is externally strong
d. Organization is internally weak


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B
B
C
D
A
B
C
D
A
B
D
D
A
B
C
D
A
B
C
D

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1. B
2. B
3. C
4. D
5. A
6. B
7. C
8. D
9. A
10. B
11. D
12. D
13. A
14. B
15. C
16. D
17. A
18. B
19. C
20. D

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