Begun in the early 1970s as the children’s book line known as My Adventure Books, Identity Direct has expanded greatly. By taking advantage of new manufacturing technology, the company has been able to expand its personalized product line for children to include rulers, pencils, pencil cases, iron-on labels, growth charts, lunch boxes, clocks, placemats, lunch boxes and more. The Australia-based website, IdentityDirect.com, even offers a list of popular, and personalized, gifts for children.

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